AI Insights · Timothy · July 2025
Top Social Apps Performance in Italy: Q2 2025
Explore the performance trends of the top social apps in Italy during Q2 2025, including downloads, revenue, and active users based on Sensor Tower data.
In the second quarter of 2025, the top social apps in Italy showed varied performance trends according to data from Sensor Tower.
Facebook experienced a stable weekly revenue, peaking at approximately $29.3K in late June. Weekly downloads saw a significant rise, reaching 73.5K in mid-May, while active users fluctuated slightly, ending the quarter at around 23.3M.
TikTok - Videos, Shop & LIVE maintained high weekly revenue, peaking at $1.42M in early June. Downloads were relatively constant, with a slight increase to 58.1K by the end of June. Active users remained stable, closing the quarter with approximately 11.9M.
Threads saw a consistent download rate, peaking at 77.6K in late June. Active users remained steady throughout the quarter, ending with around 3.3M.
Instagram showed a peak in revenue of $80.2K in early June. Downloads fluctuated slightly, finishing the quarter at 50.9K, while active users remained stable around 17.1M.
NGL: ask me anything saw a notable increase in downloads, reaching a high of 21.4K in mid-June. Revenue remained stable, with a peak of $6.5K in late June, while active users showed a slight increase towards the end of the quarter, reaching 235K.
For more detailed insights and data, visit Sensor Tower's platform.
